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HEARST @ 135
The Hearst @ 135 campaign's goal was to not only celebrate 135 of being in business but to educate colleagues and the general public on the story of the modern Hearst, their growth, mission and future.
The campaign started with an overhaul of the timeline page on Hearst.com, taking it from a text-only format to an interactive visual timeline.
From there we developed a week-long event at Hearst Tower comprising of a video booth, tag sales and volunteer events.
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